Stepping into a new decade, EUROAVIA’s first big change was achieved by adopting a brand-new image: A change in its Corporate Identity (CI). This change included, for example, adopting two new colours, dark midnight blue and mercury, as well as the logo we know today. Although the desire to change the CI was expressed since the beginning of the decade, a lot of work was needed to make such change, and the new CI was presented, discussed and approved only between 2017 and 2018.
Tag: History of EUROAVIA
Chapter 3 – The dark years
After a first decade of advancements and network reinforcement, from the beginning of the 1970s, EUROAVIA started lacking sponsorships. Companies were not considering investing in EUROAVIA profitable enough, which led to problems in financing the activities of the association. Moreover, the members started losing interest and they were not identifying anymore with the highest principles of the association. Under these circumstances, a period of low activity and engagement commenced, which we can refer to as the “dark years” of EUROAVIA.